Shurson Group Company Rebrand and Awareness Campaign.

Shurson Group began as Lund Tax & Accounting in 2006. The previous owner retired and sold the business to her then-employee, Kayla Shurson, who wanted to update the company brand to match her vision for the future. Additionally, she desired to spread the word of the new ownership and look to both current and potential clients that came to know the company for their service, expertise, and professionalism.

What We Did.

We worked with the client to understand her vision for the future, and we crafted a series of branding options based on the look and feel she wanted to exude: professional, timeless, and luxurious. After deciding on branding and building a brand book, we shot photo and video of staff to properly introduce them to the world as one cohesive team, then distributed these deliverables across print and digital mediums, including a new website, social media, and a direct mail campaign.