Client | Galleria at University Square
Front cover of winter 2022-23 lookbook.
Branding & Identity // Graphic Design // Social Media // Marketing Strategy // Publication Design // Photography
Galleria at University Square is a local shopping center in the heart of downtown Rochester, Minnesota. One of their biggest hurdles, especially since the pandemic, was how to entice more people – locals and visitors alike – to come downtown and explore Galleria’s food and shopping options.
We partnered with Galleria to boost their current marketing strategy, unify their branding, and give their content a facelift, specifically in the areas of their social media content and their seasonal look book. We organized two lifestyle photo shoots of the stores and restaurants within the mall to create a library of content unique to Galleria, then used this content to curate content for their social media and look book, which is distributed to local hotels downtown.
Inside pages and back cover of winter 2022-23 lookbook.
Social media management.