Nationwide Golf Irons Launch.

After Edel Golf’s smashing success from their wedge launch the year before, they decided to expand their Swing Match Weighting product selection and partnered with us to launch a national campaign – this time for their SMS Irons line.

We focused on the selling point of these new irons that quite literally made them different from any other iron club on the market: that they could be customized to every golfer’s swing, not the other way around. We then built a cohesive message and look that could not only be used during the launch but throughout the year during all promotions of this iron.