Case Study: Ongoing Brand Management
The Home Collective Ongoing Brand Management. Prior to the Home Collective becoming a single location for any renovation project, it specialized solely in flooring as the Flooring Collective. So when scaling their business, it was also time to incorporate new branding that built upon what was already established while also looking towards the future that […]
Shurson Group Rebrand
Shurson Group Company Rebrand and Awareness Campaign. Shurson Group began as Lund Tax & Accounting in 2006. The previous owner retired and sold the business to her then-employee, Kayla Shurson, who wanted to update the company brand to match her vision for the future. Additionally, she desired to spread the word of the new ownership […]
Tonna Mechanical Brand Awareness and Promotional Campaigns
Tonna Mechanical Brand Awareness and Promotional Campaigns. Tonna Mechanical had a busy fall quarter. Their biggest need was finding a way to promote “Cool Cash,” Tonna’s rebate promotion when customers purchase a new furnace. Previously, the promotion had run but wasn’t aggressively marketed, and Tonna had a desire to improve the boost in sales that […]
The Home Collective Home for the Holidays Campaign
The Home Collective Home for the Holidays Campaign. The Home Collective has become a well-known home improvement company in the Rochester and SE Minnesota area. Its team, products, and service are synonymous with personability, efficiency, and reliability. To boost their sales before the new year, the Home Collective wanted to run a campaign that encouraged […]
Edel Golf Nationwide Wedge Launch
Edel Golf Nationwide Wedge Launch. Edel Golf is synonymous with superior quality and custom fitting products and services. After countless hours developing a new product in the wedge category – that has remained untouched for decades – they needed a national campaign that captured the significance of this moment for their company and the golf […]