In 2023, we finished one of our most rewarding projects with Rochester International Airport (RST). While our focus is usually on creative and effective advertising, this project offered a unique opportunity to tell a more personal story—one that illustrates the profound impact of RST’s therapy dog program on its passengers.
We recently wrapped up an airport ad campaign for Rochester International Airport that focused on unique messaging for unique audiences.
Check out the behind-the-scenes of creating this campaign, which spanned social ads, TV, and social platforms.
We were faced with a unique advertising challenge: produce a Super Bowl ad for our long-time client, Tonna Mechanical, in under a week.
Luckily, we had a novel idea: an ad about furnaces… with their bear mascot. And he’s figure skating.
As we’ve tackled the marketing for the Rochester International Airport, we’ve created three types of videos with different goals.
Check out the breakdown of the videos we made, how they’re being used, and their performance data.
In a world where a single video can capture the collective imagination of millions overnight, understanding the impact of video production on your business isn’t just beneficial—it’s essential. These moments underscore a simple truth: video has the unparalleled ability to engage and influence.