Case Study: Ongoing Brand Management

Case Study: Ongoing Brand Management. We’re proud to say we manage marketing assets of several brands, both local to Rochester and larger multinational companies. To demonstrate some of what we do, we’ve curated a set of assets from two brands we manage, the Home Collective and Edel Golf. While this is a collection of some […]

Shurson Group Rebrand

Shurson Group Company Rebrand and Awareness Campaign. Shurson Group began as Lund Tax & Accounting in 2006. The previous owner retired and sold the business to her then-employee, Kayla Shurson, who wanted to update the company brand to match her vision for the future. Additionally, she desired to spread the word of the new ownership […]

Tonna Mechanical Brand Awareness and Promotional Campaigns

Tonna Mechanical Brand Awareness and Promotional Campaigns. Tonna Mechanical had a busy fall quarter. Their biggest need was finding a way to promote “Cool Cash,” Tonna’s rebate promotion when customers purchase a new furnace. Previously, the promotion had run but wasn’t aggressively marketed, and Tonna had a desire to improve the boost in sales that […]

Dwell Realty Culture Shoot and Website

Dwell Realty Culture Shoot and Website. Dwell is a Rochester real estate brokerage dedicated to finding creative solutions for their clients’ home buying or selling needs. They wanted photo and video content that they could use throughout a new website and their existing social media platforms that represented their culture and who they are both […]

Edel Golf Nationwide Wedge Launch

Edel Golf Nationwide Wedge Launch. Edel Golf is synonymous with superior quality and custom fitting products and services. After countless hours developing a new product in the wedge category – that has remained untouched for decades – they needed a national campaign that captured the significance of this moment for their company and the golf […]