This project for Edel Golf’s national product launch of the Edel Array Putter Line involved creating a full video campaign to highlight the putter’s unique features, in addition to promoting the launch across the United States.
Our team had to work around some unique constraints to deliver on this campaign: Edel required a fast turnaround for these golf videos that had to be shot indoors, as it was wintertime in Minnesota. In the end, the solution was to film in both a warehouse and studio setting to show how innovative the Array putter really was while still delivering an engaging final product.
We produced a teaser, a detailed sales video, four short ads, as well as an educational video on overcoming aim bias with the Array putter.
This approach successfully introduced the Array putters to the market, communicating their value to golfers through dynamic visuals and targeted messaging, significantly contributing to the putter’s promotional strategy and market reception.
