Golf Science Lab, a YouTube golf channel run by Cordie Walker, recently announced that it would be rebranding to a new name and logo design: Golfwell. Though it would have a new name and look, the channel would still focus on the same mission: giving golfers access to the best coaching.
When asked why he was rebranding, Cordie told us that he wanted a brand with broader appeal that spoke to every golfer, no matter their skill level or experience. “At the core, it’s about helping all of you get better faster.No matter who you are, where you are, what your goals are, I want to help you golf well.”
In response to this, we designed for him a sleek new golf logo design and brand book that toed the line between trendy and timeless, as well as various giveaway items for his followers, a new look for his website, and a sub-brand for one of his YouTube series called “Range Rats.”
