Hit Agency put this page together based on our discussions on January 6th. This page is broken into 2 sections. The first is video production and their pricing. The second section highlights a couple recent marketing campaigns and 2 example pricing sheets. The example pricing sheets at the very bottom are for two clients that we discussed in our initial meeting.
Tonna Mechanical had a busy Q3 in 2020. The biggest need was finding a way to promote “Cool Cash,” Tonna’s rebate promotion when customers purchase a new furnace. We pulled out all the stops with a 4-star video ad, supplemental social media content, direct mail, and email marketing.
On top of that, we also launched a series of videos featuring Tonna spokesman, Tonna Tom. Not to mention their usual email marketing, social media management, and motion graphic animations.
How do you creatively market a rebate promotion around new furnaces and A/C? Our answer was the Cool Cash Scandal. Making HVAC exciting and interesting to customers isn’t easy, but with this irreverent ad campaign, Tonna was able to reach new customers and were nearly overwhelmed with job requests.
What started as a simple 2-star shoot to give customers a look at operations inside Tonna, turned into something much more. In 2 hours on site we came away with enough content for 8 standalone Tonna Tom videos.
This is an example of an extremely efficient way to generate a lot of content in 3 production days. We started with a 4-star production culture video for Dwell Realty Group. Then, with the goal of generating several months of social content, we added production hours, while utilizing the same pre-production concept.