Pre-production: Website development timeline/phases document.
Pre-production: Old vs. new sitemap condensation (initial planning) document.
Rochester International Airport (RST) came to us looking for a solution for their website: it wasn’t user-friendly (for guests or admins), and the design was dated, glitchy, and clunky. They had a lot of plans for what they wanted to do, but their current setup was functional enough to easily integrate them.
We stepped in with a fresh, optimized, mobile-responsive design, condensing the bloated size of the old website down into a more streamlined sitemap and planning out a stronger user experience throughout the website. Their new site is now much easier to navigate and gives their entire look a fresh new facelift.
Data Timeframe: July 24–Sept 9, 2024
| Google Analytics Performance. |
|---|
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Average engagement/session increased +22% to 29s |
|
44k total active users since launch |
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26k users driven to RST’s website with our efforts |
| Paid Performance (Meta). |
|---|
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Reach increased +5% |
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CTR of 1.57% |
| Organic Performance (Facebook). |
|---|
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Reach increased +45% |
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Impressions increased +11% |
| Organic Performance (Instagram). |
|---|
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New followers increased +493% |
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Impressions increased +45% |
|
Reach increased +43% |
|
Profile visits increased +41% |
Pre-production: Website development timeline/phases document.
Pre-production: Old vs. new sitemap condensation (initial planning) document.
Website BEFORE redesign.
Website AFTER redesign.
