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2024 About Us and Testimonial Videos.

Client   |   Shurson Group Tax & Accounting
Check out the new “about us” video we made for Shurson Group Tax & Accounting!
Video

The Kickoff.

Since we spearheaded their rebrand in 2021, Shurson Group has grown and expanded, prompting a need to update both their “about us” video and their testimonial videos to reflect their evolving business.

These videos are extremely important, as they’ve discovered that potential clients often watch them before filling out a form or becoming a lead.

What We Did.

They wanted to break away from the typical feel of accounting firms, making their profession feel lively and relatable, while also focusing on their commitment to client communication. Our goal was to capture their upbeat company culture and show how they make tax and accounting fun.

Here’s what we did:
  • Three full shoot days
  • Interviewed Kayla (the owner), two employees, and three happy clients
  • Delivered a company culture video and three testimonial videos

The final videos serve as powerful tools in their sales pipeline, helping potential clients connect with the Shurson team before they ever walk through the door.
See how we made these “about us” and testimonial videos!

Check out the testimonial videos we shot alongside their culture video!

“Neighborly Creative”.
“SHS Construction”.
“All American Home Improvements”.

How It Succeeded.

Quantitative data like PR impressions
Quantitative data like social media impressions

Quantitative data like amount of leads
Quantitative data like xx% increase in leads year over year

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