Home for the Holidays Campaign.

The Home Collective, a local home improvement company, runs its Home for the Holidays campaign to encourage customers to make the jump on home renovations during the holiday season and to boost sales before the new year.

Utilizing organic and paid social posts and email marketing, we specifically leaned into humor and sentiment to increase brand awareness and social engagement. Both the 2020 and 2021 campaigns reached record social engagement, and 2021 garnered the business’s highest level of monthly sales to date at the time.