In the spring of 2023, the Rochester International Airport (RST) came to us with a problem: a lack of engaging content for digital airport marketing. We started work on creating a versatile set of videos, including six user-generated content (UGC) videos, two targeted advertisement videos, and a new about video, all designed to elevate the airport’s online and TV presence.
Deployed across the airport’s website, social media, and TV channels, and amplified with online advertising starting in August 2023, these videos significantly increased web traffic and enhanced RST’s digital footprint. This airport marketing campaign not only solved the initial content scarcity issue but also demonstrated the impactful combination of high-quality video content and strategic online placement in boosting brand visibility and engagement.
(Hint: it scrolls! 👉)
| Channel. | Users Before. | Users After. | Sessions Before. | Sessions After. |
|---|---|---|---|---|
|
Organic |
2,514 |
50,615 |
4,270 |
94,059 |
|
Meta |
0 |
31,787 |
0 |
35,807 |
|
Referral |
Content |
626 |
15,686 |
18,419 |
Data Timeframe:
Before: Jan 2023–July 2023
After: Aug 2023–Feb 2024
