"Renovating Rochester" Social Media Series.

As part of expanding the Home Collective’s social media presence, we created a new series with minimal sub branding called “Renovating Rochester.” This series was meant to walk viewers through recently renovated spaces with two of the Home Collective’s head designers, giving a face to the company and helping viewers see how these new spaces came together. The overall messaging of each video was the same: “The Home Collective creates amazing spaces. One of those spaces could be yours.”