Cool Cash Campaign.

Tonna Mechanical needed to find a way to promote “Cool Cash,” their new furnace rebate promotion. Previously, the promotion had run but had not been aggressively marketed, and Tonna was looking for a boost in their sales.

The challenge: get people talking by making furnaces exciting and fun. We pulled out all the stops with a quirky, out-of-the-box video ad for TV and social media, supplemental social media content, direct mail, and email marketing. The following year, we were asked to continue in the same vein of our Cool Cash promotion for the spring and fall.