We had the privilege of working on a very special project for Rochester International Airport (RST), diverging from our usual focus on results-based creative ad production to instead tell a meaningful story.
This airport video project highlighted the unique clientele of RST due to its proximity to Mayo Clinic, featuring the touching story of Calvin, a courageous boy battling a rare form of epilepsy, and his remarkable bond with Rye, a therapy dog at the airport.
By documenting their interactions at the airport and their journey to Mayo Clinic, we created one compelling video, as well as a set of shorter airport ads to support it that performed very well. We believe the success of these ads was not just due to our storytelling skills but also the universal love for stories featuring the connections between children and animals.
| Spend. | Impressions. | CTR. | ThruPlays. | Cost Per ThruPlay. | Video Plays. | Avg Video Play Time. |
|---|---|---|---|---|---|---|
|
$7,608 |
825,965 |
1.66% |
49,956 |
$0.15 |
577,236 |
0.5s |
Data Timeframe: Nov. 20, 2023–Feb. 26, 2024
Ad Performance Breakdown.
Spend: $3,365
CTR: 1.28%
CPC: 0.54%
Ad Performance Breakdown.
Spend: $2,520
CTR: 2.22%
CPC: 0.58%
Ad Performance Breakdown.
Spend: $1,117
CTR: 1.61%
CPC: 0.56%
Ad Performance Breakdown.
Spend: $853
CTR: 3.70%
CPC: 0.53%
