"Calvin's Story" – Inspirational Brand Storytelling Video.

Client   |   Rochester International Airport
Play Video about RST Airport Ad: Main Video GIF Showing Shots from Inspirational Video Ad of a Boy and a Therapy Dog

“Calvin’s Story,” an inspirational story about the relationship between Calvin and Rye, a therapy dog within the RST Airport’s Caring Tails program.

Video   //   Digital Advertising   //   Graphic Design

What We Did.

We had the privilege of working on a very special project for Rochester International Airport (RST), diverging from our usual focus on results-based creative ad production to instead tell a meaningful story.

This airport video project highlighted the unique clientele of RST due to its proximity to Mayo Clinic, featuring the touching story of Calvin, a courageous boy battling a rare form of epilepsy, and his remarkable bond with Rye, a therapy dog at the airport.

By documenting their interactions at the airport and their journey to Mayo Clinic, we created one compelling video, as well as a set of shorter airport ads to support it that performed very well. We believe the success of these ads was not just due to our storytelling skills but also the universal love for stories featuring the connections between children and animals.

RST Airport Ad: Featured Image of Inspirational Video Ad of a Boy and a Therapy Dog

Analytics: RST Airport Ad “Calvin’s Story” Performance.

Spend. Impressions. CTR. ThruPlays. Cost Per ThruPlay. Video Plays. Avg Video Play Time.
$7,608
825,965
1.66%
49,956
$0.15
577,236
0.5s

Data Timeframe: Nov. 20, 2023–Feb. 26, 2024

Case Study: How These Airport Videos Succeeded.

Play Video about RST Airport Video: Case Study Breaking Down How We Made This Inspirational Video Ad of a Boy and a Therapy Dog

Social ads – YouTube Shorts and Instagram/Facebook Reels.

Play Video about RST Airport Ad: Inspirational Video Social Ad 1 of a Boy and a Therapy Dog

Ad Performance Breakdown.

Spend: $3,365
CTR: 1.28%
CPC: 0.54%

Play Video about RST Airport Ad: Inspirational Video Social Ad 2 of a Boy and a Therapy Dog

Ad Performance Breakdown.

Spend: $2,520
CTR: 2.22%
CPC: 0.58%

Play Video about RST Airport Ad: Inspirational Video Social Ad 3 of a Boy and a Therapy Dog

Ad Performance Breakdown.

Spend: $1,117
CTR: 1.61%
CPC: 0.56%

Play Video about RST Airport Ad: Inspirational Video Social Ad 4 of a Boy and a Therapy Dog

Ad Performance Breakdown.

Spend: $853
CTR: 3.70%
CPC: 0.53%

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