Ongoing Brand Management.

Client | The Home Collective

Episode from the social media series, “Renovating Rochester”.

Branding & Identity // Graphic Design // Video // Website Design // Social Media // Marketing Strategy // Email // Digital Advertising // Photography

What We Did.

The Home Collective expanded its services to include countertops and cabinets, so its former name of the Flooring Collective wasn’t exactly correct anymore. It was time for a rebrand.

We looked at who they wanted to speak to most: those who seemed to be the biggest decision-makers in residential transformations. Our goal? Give them something new that they haven’t seen before from other home options.

Once we established the branding, website, digital media, OOH advertising, and printed materials, we built upon it for an ongoing video series titled, “Renovating Rochester.”