Look Book and Social Media Management.

Galleria at University Square is a local shopping center in the heart of downtown Rochester, Minnesota. One of their biggest hurdles, especially since the pandemic, was how to entice more people – locals and visitors alike – to come downtown and explore Galleria’s food and shopping options. 

We partnered with Galleria to boost their current marketing strategy, unify their branding, and give their content a facelift, specifically in the areas of their social media content and their seasonal look book. We organized two lifestyle photo shoots of the stores and restaurants within the mall to create a library of content unique to Galleria, then used this content to curate content for their social media and look book, which is distributed to local hotels downtown.